This is the online resume for David Kinard, a Seattle-based marketer specializing in the creation and development of engaged customer communities. David lists his various professional and volunteer roles here. Be sure to read about David's key strengths at the bottom.
 

 

 

 

Executive Performance Resume

 

David Kinard is a senior marketer offering significant career experience in non profit and cause-related marketing, strategic planning, on/offline communications, and community development. Recognized for creative contributions and thought leadership by national media; regular MBA faculty and conference/keynote speaker. Key strengths: strategic, futurism, communications, focus, and significance.

 

Communication Strategy – Branding and Positioning – Corporate Citizenship

Social Responsibility – Nonprofit Marketing – Online Community Development

Public Relations – Marketing Metrics

 

Community Health Plan of Washington, Seattle, WA

2009 to current

 

Director of Marketing and Corporate Communications (March 2009 – current)

Senior-level responsibility for marketing and corporate communications for $500 million health care plan, including organization branding (internal and external), public relations, crisis communications, recruitment and retention of new plan members, and partnering with public policy/governmental affairs team. Budget responsibility of $2M+, team management of six marketing professionals.
 

Giant Campus, Inc., Seattle, WA

2004 to 2008

 

Director of Partnership Development (September 2008 – November 2008)

Responsible for development of partnerships (strategic, marketing, and community) with direct budget impact exceeding $1 million. Early stage discussions with corporations including Disney, Adobe, Microsoft, LEGO, Second Life/Linden Labs; university outreach to more than two dozen sites including UCLA, Duke, Princeton, and American University.

 

Director of Marketing (November 2004 – August 2008)

Reporting to CEO, pioneered marketing strategy and plan with senior-level responsibility for on/offline product marketing and management, demand generation, P&L exceeding $1.2 million, department/ vendor management, and marketing activities covering multiple divisions for national technology education services company. Achieved multi-year, double digit growth in revenues and market share, launched new on/offline products, built marketing dashboard and scorecards, and achieved Best Company status from culture development.

·     Delivered consecutive, multi-year increase in sales of +30%

·     Achieved +320% increase in grass-roots, customer referral program participation

·     Managed creation of Web 2.0 community; concept through functional tech spec and launch

·     Met or exceeded annual product license goals by +17% three years in a row through working directly with and supporting field sales staff

·     Launched new brand for all products and garnered national media attention with Washington Post, ABC News, Boston Globe, and other media outlets

·     Managed and implemented Google AdWords, Yahoo Search, email campaigns, and all related SEO for multiple product and corporate Web sites achieving YOY exponential and record traffic growth

·     Created and launched viral buzz agent program and established channel distributor partnerships

·     Managed all internal company communications including monthly meetings, newsletter, board communications, and employee recognition program

·     Served key role in corporate vision/mission/values clarification; responsible for linking culture to brand and team development

 

Access Marketing Solutions, Inc., Seattle, WA

1998 to 2005

 

Owner/President (no direct reports, high agency/vendor management)

Marketing consultant specializing in nonprofit marketing and communications. Worked with executive boards on visioning and strategic planning and translated results into member communications. Used Balanced Scorecard™ to differentiate value for national client organizations. Emphasis on stakeholder value, branding, membership development, and communication programs. Spoke at conventions before audiences of 2,500+. Clients included AMA, NACRRA, ASAE, MPI, MSAE, OSAM, WSCPA, and others.

·     Increased membership 19% for NAPMW by launching and optimizing competitive products.

·     Delivered $1M+ in profit from $15K investment on a new Web product for Trendwest Resorts.

·     Employed best practices in business development and account management generating multi-year client contracts and 100% referral rates.

·     Concepted and managed development of custom CRM packages, created customer messaging campaigns utilizing CRM tool based on segmentation and product positioning strategies.

 

Seattle Pacific University, Seattle, WA

1994 to 1999

 

Director of Marketing and Information Services (6 direct reports, vendor management)

Transformed publications department into integrated marketing and communications center directly servicing 30,000+ adults. P&L responsibility of $1.8M; cut spending by 50% without negative revenue impact. Created direct to consumer and school district channel marketing plans. Developed marketing publications producing more than 1 million direct mail pieces, and created marketing operations management systems. Devised brand guides and CRM system for entire non profit institution.

·     Responsible for driving revenues for $6 million division through national and local marketing.

·     Launched innovative online marketing program; increased student registrations by 25%.

·     Product management of 15+ new products, including go-to-market launch strategies.

·     Concepted and managed development of custom CRM package for inquiry and customer development, later adopted university-wide.

 

The Graphic Newspaper, Newberg, OR

1992 to 1994

 

Advertising and Business Manager (3 direct reports, vendor management)

Advertising sales and business management. Full charge bookkeeping, A/P, A/R, payroll, P&L +$2 million. Doubled classified advertising section revenues within six months of hire. Created FHA training for staff and community advertisers; conducted training.

 

 

Education

Master’s degree in Education (M.Ed.), Marketing emphasis

Western Washington University – Bellingham, WA

 

 

Civic & Professional Affiliations

 

President, VP of Marketing, VP of Sponsorship, Puget Sound Chapter AMA (top 10 in the U.S.), won awards for membership growth, leadership, programming, and fundraising; Member, AMA Professional Chapters Council; managed dozens of field partners nationwide to award-winning recognition. Developed nationwide business scorecard for chapter health covering financial, leadership, membership, programming, and marketing systems. Led annual Leadership Summit training 300+ leaders. Served as AMA Foundation liaison assisting chapters in supporting non profits in their marketing efforts. Created a nationwide staff communication program – included print, audio, and online channels.

VP of Marketing, National Speakers Association Northwest Chapter.

 

 

Covered in the book Now Discover Your Strengths by Marcus Buckingham, and identified through the StrengthsFinder® Assessment, my top five strengths are:

 

Communication — the ability to convey meaning and to discern others' intent

Focus — the ability to remain on target amidst chaos and uncertainty

Futuristic — the ability to see what could be, envisioning

Strategy — the ability to chart a course to achieving a desired future

Significance — the unwillingness to settle for mediocrity

 

I started a group on LinkedIn for people who know their strengths. Click here to join.

  
© 2008 David Kinard

 

David Kinard, M.Ed., PCM is a professional certified marketer with nearly 20 years of marketing experience in strategic marketing, branding, and product management. An expert in building customer communities, David Kinard lives in Seattle, Washington. David is a frequent speaker at conferences and keynotes, having delivered more than 200 presentations.