Free Marketing Resources
"It is increasingly rare in one's
professional life to come across someone as generous with his
knowledge and resources as David Kinard."
Kristen Gauche’,
Director of the Center for Professional Development
Seattle Pacific
University
I was honored many years ago when Kristen wrote
this testimonial for me. I've regularly come back to it as a
reminder of how fortunate I've been to receive support from others.
I hope to pay that support and kindness forward. The resources below
are just a small list of things I feel are helpful, tools to
generate creative thinking, and can help to make us all better
people. I occasionally update this page taking some off, and putting
some on.
MarketAbility by David Kinard (blog)
This is my blog. I've tried to make it
practical and not just a comment on what else is going on out in the
world. Typically I write some type of how-to entry or a perspective
on how things should be done. If you're a former reader of Monday
Matters (there were more than 7,000 of you at one point) this is a
departure from that format.
Personal Value Extraction Plan (Excel)
I created this years ago as a tool for tracking
and measuring the effectiveness of networking events, luncheons, and
association memberships. It's a great tool and works well with
Ann Amati's 20 Nickel Program.
15
Publication Questions (PDF)
Having created hundreds of publications in my
career -- and mailed more than one million direct mail pieces --
I've found that asking these few simple questions prior to the
beginning of a project always saves time and money.
7 Habits of
Highly Effective People Summary (PDF)
It's a quick read if you want a refresher, or a
great introduction to the book if you're unfamiliar with Stephen
Covey's seminal book on personal effectiveness. This isn't about
time management or getting organized, it's about living a life of
value and purpose.
Related Material:
Personal Mission Statement Development Workbook (PDF)
Fundraising Gift Range Calculator (Web)
It's a relatively simple tool but highly useful
when thinking about your next fundraising campaign. This calculator
from Blackbaud allows you to enter in the amount you wan to raise,
and then it suggests to you the number of donors you need (and at
what level) to achieve your goal. An insightful tool.
Go-To-Meeting (service)
I don't get any type of money for recommending
their services, but Go-To-Meeting is a free resource and one
of the most effective ways I've found to share ideas and
presentations via the Web.
ConferTel
(service)
I've used these people for years and have never
found a similar service that matches their high level of customer
service, customer care, and customer focus. If you need a bridgeline
or phone conferencing service that has all the bells and whistles at
a very affordable rate, then check them out.
Marketing NPV Journal
(Web)
MarketingNPV Journal is published
four times a year and mailed to senior marketers and
qualified segments of the MarketingNPV.com registered
member base. The journal is designed to raise awareness,
provide perspective, frame important issues, and
showcase effective solutions in marketing decision
making. This is an essential, must-read publication if
you want to track and measure your marketing ROI.
Lost Customer Worksheet
(Excel)
We've all heard before the idea
that it takes a lot less to keep a customer than it
takes to get a new one. The reason for this is that all
the investment made to originally acquire a customer is
capital lost when that customer leaves, it needs to be
spent again to get a new customer, and then again once
more to actually grow in customer base. This simple
worksheet illustrates this point.
