David Kinard is host of Marketing News Radio. Listen to podcasts here.

Radio and Podcasts

This page contains the interviews I conduct for the American Marketing Association's Podcast series. You can listen by clicking on the Listen Now button, or subscribe to the RSS feed for weekly updates.

Where are Your Customers?

Customer centric, customer driven, customer focused -- all magic terms that have been around for awhile now. But my guest Ranjay Gulati says that even though this sounds good in theory, it just isn't happening. His book moves beyond doing the trivial and inventory-moving focus many organizations are stuck in and battling the big issues of breaking down the silos that block us from creating solutions to customer problems. And he's got research to show it pays off -- big time.

RE thinking Positioning

More than 30 years ago the seminal book that reshaped marketing made its debut. Now, author and marketing icon Jack Trout revisits the core of marketing with his new book REPOSITIONING. He says it is the idea that took 30 years to come to the surface. For Trout fans, you'll enjoy this familiar read as well as the interview, but more so because you'll walk away with a refreshed perspective on how to position your likely out-of-date, product-driven portfolio into a value-driven leader.

Going Viral

Though the book at times reads like a gripping novel it is a roadmap for any marketer wanting to know more about how viral works, how to think viral, and why viral happens the way it does. Author Adam Penenberg writes from the trenches as he provides the back story on how some of today's most successful viral companies started. But the podcast takes you deeper into how to make viral happen for your company. Gripping is insufficient to describe Pennenberg's ideas.

Are You Ready to Evolve Your Marketing?

It's a treat to interview Bob Gilbreath about his new book on how marketing has evolved (and still is) and what marketers need to do about it. We cover his framework for adding meaning back into marketing and the three stages you do it. Lots of examples and even advice on what to look out for (a.k.a. learn from other peoples' mistakes). Says Gilbreath, "the more meaningful your marketing, the more they're willing to pay for your stuff."

Make Your Web a Hub -- and More!

Any marketer worth their salt knows about Hubspot. In this podcast, I interview the cofounder and CEO of Hubspot Brian Halligan. His new book details how to create an inbound marketing program with specific things you can do right now. This is a highly instructive book that reads like an owners manual for social media -- but most importantly how to grow your business in a way that is sustainable and scalable.

The $4.05 Billion Holiday Hit

Each year Maritz Research Hospitality Group conducts a travel poll to see what consumers are planning to do. This year, holiday travel and spending is expected to be down by 3%, or $4.05 billion is spending. What should a marketer do? Find out in this interview with Rick Garlic of Maritz Research.

(Non profits -- read my blog entry on this subject -- what you can learn!)

C'mon, Don't You Trust Me?

One of the great things of my life is meeting and interviewing remarkable people. Julien Smith is one of them. He is the coauthor of Trust Agents (with Chris Brogan) and this book is essential if you're doing anything with the Web, social media, or trying to engage in consumer conversations. It isn't that you need a social media strategy -- you need a trust strategy. Julien is going to change the way you think about trust. This book is going to enable you to build it.

Social Marketing -- for Good

My guest in this podcast is international consultant and speaker Nancy Lee -- a dear friend and one who is writing the future about social marketing, literally. Not only is she working on the front lines of changing behaviors for good, but she's writing about how to do it with marketing's esteemed Philip Kotler. She's now out with her third edition of this amazing book.

What Do Women Want? MORE!

Women today control as much as 70 percent of household purchases and $20 trillion of consumer spending worldwide. Yet despite all this spending power, women feel undervalued and misunderstood. They are pressed for time and stressed out by products and services that don’t meet their needs.

In this interview, I speak with author Michael J. Silverstein from The Boston Consulting Group about how marketers can market with relevancy to women.

Making Marketing Countt

Each year billions of dollars are spent on marketing, and most of us don't really have a good idea of what the ROI is for our spend. But my guest in this podcast says there are four pillars to showing that we are spending wisely. This is a mandate that marketers must not shy away from but boldly demonstrate. Les Moeller, partner at Booze and Company, shares his insights into how to make marketing count.

Get More By Doing Less

This book title immediately caught my eye as I walked through my favorite book store. As a productivity geek myself, I have always appreciated Stephen Covey's 7 Habits materials. In this podcast, I interview the next generation of productivity gurus, Leo Babauta, and he breathes fresh insight into how we as marketers can translate productivity not only into our careers, but our marcom as well.

Gray Hair Career Coachingg

In 2000, with the mission to help senior professionals and executives find new opportunities and employment, Scott Kane founded Gray Hair Management. My conversation with him focused on how senior managers, directors, vice-presidents and C-level executives can win the race for a new opportunity using unique techniques and processes.

Find Your Dream Job Online

In this first part of a special three-part series, I interview Wall Street Journal and CNN.com columnist Peter Weddle on what works and what doesn’t when job searching online in today’s tough economy. Peter draws on his new book Work Strong: Your Personal Career Fitness System to provide practical and innovative ideas for navigating job boards, how to network, and how to interact with recruiters.

The New ROI of Social Media: Return on Insight We already know that the old Web metrics don't work well for measuring social media. It's about engagement, referrals, activity, sales, and market and behavioral influences -- not hit rates and page views.

In this engaging conversation with leading authority and practitioner Beth Kanter, we talk about what's working, how to measure, and what tools are working well.

Twitter Power -- How to Use Twitter as a Business Tool

In this jam-packed 20 minutes, I speak with author Joel Comm about his book Twitter Power and how marketers can use Twitter as a marketing and business intelligence tool. Twitter is no longer just a way for people to share what they're doing in 140-characters or less. Today, Twitter can be a real-time optic into consumer behavior, a trending tool, and is even used as a customer service channel.

Facebook Marketing -- It's in the Bible!

I interview Justin Smith, the guy who actually wrote the book on how to use Facebook as a marketing channel. With highly practical ideas on how to use this wildly popular social networking site, this Podcast is sure to give you plenty to think about and do. From groups to channels to widgets and more, there's plenty of advice on how to make both strategic and tactical decisions as you craft your Facebook marketing plan.

Crack the Social Media Marketing Code

Despite the hype surrounding social media, few companies have truly harnessed these networks as an effective marketing tool. Harry Gold, of Overdrive Interactive, however, has developed a “dynamic social media” approach that does more than reach prospects— it helps current and future customers connect with brands for life and incorporate them into their online identities. In this Podcast, Gold unveils the philosophy, approach, tactics and technology behind social media marketing.