Radio Podcasts

 

 

This page contains a small sample of interviews I've conducted as the four-year host of Marketing News Radio, the American Marketing Association's weekly, live radio program. You can listen in live on Wednesdays at 9 a.m. PST, or via podcast.

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Personal Branding and Career Management Joining me in this program is career management and personal branding expert Sherri Thomas, president of Career Coaching 360. Sherri suggests strategies for helping us keep our jobs or increase our chances of finding a new one in a hyper-competitive environment.

 

Social Networking and New Media Marketers know they need to use new media tools but most are still figuring out their adoption strategies or trying to get buy-in from their senior staff or legal department. Joining me is author Lois Kelly to talk about how to get those conversations going and how to gauge your success.

 

Get Ready for the Brand Bubble to Burst According to my guest, author John Gerzema, financial markets think many of today’s brands are worth more than the consumers who buy those brands. So, when reality hits – and with combined valuations into the trillions of dollars – it could hit hard.

 

Google Search Marketing Search engine marketing – specifically paid search – is a way of life for most companies and marketers today. My guest, author Andrew Goodman, talks about how to get to the best placement for your ad and how to know if it is working and providing a good ROI?

 

Getting Your Ideas to Stick with PR and Consumers We need a way to make our messages stand out from the crowd – and ad budgets have little to do with all this. Joining me on today's program is Dan Heath, co-author of the book Made to Stick: Why some ideas survive and others die. I think it’s a breakout book –really an instructional manual on how to make your own ideas stick.

 

The New Imperative for Chief Marketing Officers If you lead the marketing for an organization of any size, your challenges covering issues like integration, alignment, and organizational collaboration. Joining me is David Aaker of Prophet who suggests a perspective that should help marketing leaders overcome what he sees at THE marketing problem of our time.

 

Tapping Into Social Media Conversations The groundswell is an amazing place filled with a variety of participants doing a variety of things. How thoroughly are you tapping into this momentum and massive voice? In this program, author Josh Bernoff provides a deeper understanding of how people use technology in the groundswell.

 

Fundraising for Nonprofits Organizations For the nonprofit marketers out there, we’re take your fundraising efforts to a whole new level with guest Marc Pitman, a multi-million dollar fundraiser and an expert on how to build up your development program. But everything covered can be applied to partnership development, co-branding efforts, and strategic alliances.

 

Pricing with Confidence In a tight economy it’s likely that your business is a bit slow. But you still have a quota to fill, inventory to move, and sales to close. According to my guest, author Reed Holden, discounting and similar strategies may just be the worse thing you can do. He believes there is a recession-proof pricing strategy with a longer, more profitable view.

 

Punk Marketing -- A New Manifesto? Join the revolution is their battle cry and one they’ve backed it up with a 13-point manifesto, several references to some really good music, and a new term I expect you’ll hear tossed around the office pretty soon as the new  buzz word – which may just drive my two guests today totally batty. Join authors Richard Laermer and Mark Simmons as they discuss a new approach to marketing.

 

Word of Mouth Marketing Viral and word of mouth marketing is one of the top areas of focus for today’s marketers. This show features the guy who wrote the book on the subject – literally. Author Andy Sernovitz, founder of the Word of Mouth Marketing Association, talks about his practical book on word of mouth marketing.

 

New Rules of Marketing and PR Smart marketers communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. The products and services offered by tuned-in companies resonate with people who willingly buy without being coerced. David Meerman Scott joins me to talk about his book The New Rules of Marketing and PR.

 

Branding Only Works on Cattle Your branding is useless…that’s the first chapter in the book by author Jonathan Salem Baskin, Branding only Works on Cattle. Baskin suggests that our focus should be on reality and real things, and takes a few shots at modern marketing and branding. His perspective may just be the key to getting known and driving your competitors crazy.

 

Nonprofit Marketing In this program we look at the marketing management of nonprofits and how the competitive environment is heating up. Joining me is John Mcllquham, president of Nonprofit Times – the nation’s leading business publication for non profits.

 

For full list of archives, click here.

 

 

David Kinard, M.Ed., PCM is a professional certified marketer with nearly 20 years of marketing experience in strategic marketing, branding, and product management. An expert in building customer communities, David Kinard lives in Seattle, Washington. David is a frequent speaker at conferences and keynotes, having delivered more than 200 presentations.